Aroojch

Write a 900 words Integrated Marketing Plan (IMC) on Pepsi. Compare and contrast the different types of value networks and distribution channels. Determine the optimal combination of marketing tools based on market conditions and a selected target market. Differentiate between quantifiable and non-quantifiable marketing tools for Pepsi in addition to:

o Integrated marketing communications objective

      – Objectives:

            > Branding

             >Customer (end-user and intermediary such as the retailer)

       – Tactical Plan

              > Branding

                  . Objectives

    . Goals

    . Plans  

                  . Budget allocation

                  . Quantifiable and non-quantifiable tools

               > Advertising
                      .Objectives

                       .Goals

                       . Plan

                        . Budget allocation

                        . Media selection

 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.