BBC Digital Media Initiative Revisited

Need 1000 words

From Chapter 3, page 89, WEB-BASED CASE. Read the following case and answer all questions.


The National Audit Office (NAO) scrutinizes public spending in the United Kingdom. Its memoran-

dum on the BBC’s DMI project reported on several key findings. First, the in-house team was

severely challenged by the fact that the project was already 18 months behind schedule when they

began work on the project. Second, the technology team issued releases throughout the project

that did not meet end-user expectations and eroded confidence in the project. Third, the BBC

focused more on the technological development rather than on encouraging organization-wide

changes in workflow that would encourage adoption. Finally, the NAO concluded, the DMI lacked

governance arrangements for the scale, risk, and complexity of the project.

Do research online to identify the capabilities of digital asset management software. What are

the top rated digital asset management software products? Who uses this software?

Given the NAO’s findings and what you discover about available off-the-shelf products, would

it have been wiser for the BBC to adopt a collection of these existing products? What actions

would be necessary to gain the cooperation of the business units to incorporate this collection of

products into their work processes?

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