Brand building

Many of you have items (pens, T-shirts, coffee mugs, product samples) that bear the logos of branded products you do not use. At a concert you may have received a free sample of a soft drink or a snack food. Perhaps on your last airline flight, the flight attendent announced that on that day a certain brand of coffee would be served. Discuss with your classmates some of the ways you have interacted with brands, both those you use and those you do not use but with which you are familiar. Identify several brands that you do not use. What is it about the product, price, distribution, or promotion of those brands that keeps you from using them?

 

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