Consumer behavior process

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Begin the process of keeping a journal of your personal consumer behavior. This week, post a journal of your purchases and reflect on the following questions:

  • Which purchases do you consider to be low-risk, low-involvement purchases?
  • Which purchases represent higher-risk, high-involvement purchases?
  • How does your purchase decision-making style differ from one type of purchase to another?
  • Explain possible influences on your purchase decisions, as well as any implications on marketing.
  • Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
 
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