Begin the process of keeping a journal of your personal consumer behavior. This week, post a journal of your purchases and reflect on the following questions:
- Which purchases do you consider to be low-risk, low-involvement purchases?
- Which purchases represent higher-risk, high-involvement purchases?
- How does your purchase decision-making style differ from one type of purchase to another?
- Explain possible influences on your purchase decisions, as well as any implications on marketing.
- Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.