current news in the marketing world

Reading a current marketing news article will help you become aware of trends occurring in this industry. Write 250-500 words on CURRENT news in the MARKETING world.

Pick a relevant article and topic, and tell my WHY it is relevant or important in Marketing today.

Examples: tell me what kind of impact it has; tell me the significance of a new trend in marketing; tell me how a current marketing campaign blew you away; describe the impact of a well-planned out marketing campaign; tell me about the surprising results of a successful marketing campaign, or tell me why a certain marketing campaign totally failed.

Choose an article from one of the following sites, or one of the following articles from this list:

https://marketingland.com/library/channel/content-marketing
https://marketingland.com/storytelling-action-brands-need-tell-complete-story-223246
https://www.ama.org/publications/MarketingNews/Pages/Current-Issue.aspx
https://www.nytimes.com/2018/11/02/business/media/mickey-mouse-anniversary-90th.html

https://marketingland.com/library/channel/social-media-marketing

https://www.searchenginejournal.com/holiday-marketing-campaign-checklist-essentials/281375/
https://marketingland.com/library/channel/social-media-marketing


**Please keep it current, not historical. Make sure it is about Marketing, and not any other topic.

Essentials of Marketing, 15thEdition (Boston: McGraw-Hill Irwin, 2017), William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy, (ISBN 9781259573538).

 

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