Hilton Case Study Using Tru as the Branding Presentation

make powerpoint about the case study that i attached just answer these question only:

-What do you think about using “Tru” as the branding? Based on who Hilton is/what they are trying to do the marketplace, please suggest a couple alternatives you think would have been better.

-When evaluating whether or not to enter the mid-range marketing, should Hilton have considered any indirect competitors (e.g., water is an indirect competitor for Coke)? Which ones?

the case study is in this word doc

 

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