Introducing New Coke. Color Case. Fournier, Susan Case Study
READING the case “Introducing New Coke. Color Case. Fournier, Susan”(I put this case on the attachment)
Two pages analysis, including:
1. Introduction – setting the context of the case (half page)
2. Analysis – What type of new product was “New Coke”? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their strategy(1.5 pages, most important)
3. Conclusion – what was the key takeaways in regards to new product development (half page)
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