marketing assignment 53
THE BRAND YOU MARKETING PLAN ASSIGNMENT OUTLINE
Here I have provided an outline of the plan. There is an appendix in your text that will provide a brief overview of the content of each section. In addition, I will provide some additional information on Blackboard during this week. I do not have any examples of previous student plans. You may search on the Web for such plans but my experience has not been very good. Otherwise, I would have included URLs for some plans you might use as examples.
Outline of the Brand You Marketing Plan
- Title Page with the name of the paper, your name, the class and term, your email address and phone number.
- Table of Contents including page numbers (Be sure to add page numbers to any paper you write.)
- Section 1. Market Overview and Situational Analysis
- Your Personal Mission
- Situation Analysis
Internal Environment
External Environment
Your Personal SWOT Analysis
- Section 2. Marketing/Career Objectives
- Section 3. Marketing Strategies
- Target Markets
Organizational Culture
Potential Jobs
Positioning Yourself
- Product Strategies
Core, Actual and Augmented Product
- Pricing Strategies
- Promotional Strategies
Networking
Advertising (Your Resume and Cover Letter)
- Place (Supply Chain) Strategies: A Successful Interview
Learning about the job and company
Preparing for Interview Questions
Prepare Your Key Selling Points
Dressing for the Interview
Follow Up on the Interview
What to Bring to the Interview
Accepting the Offer