Option #1: Global Marketing
Select a well-known American product and evaluate the potential to sell the product in a country outside the United States (where it is not sold presently). Examine cultural, economic, technological and legal factors that could affect the success of your new product launch. Describe how you would launch the new product.
Support your discussion with research.
Your paper should meet the following requirements:
- Be three to four pages in length
- Cite a minimum of three sources (two scholarly sources) from the CSU-Global Library
- Be formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.).
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