Sonic

Chapter 16

At this point, you need to make more specific decisions about managing the marketing intermediaries for Sonic’s first product. Formulate your ideas by answering the following questions.

• What types of retailers would be most appropriate for distributing Sonic’s smart phone? What are the advantages and disadvantages of selling through these types of retailers?

• What role should wholesalers play in Sonic’s distribution strategy? Why?

• What market-logistics issues must Sonic consider for the launch of its first smart phone?

I need answers for all the questions and overall it should be 450 words. I need references and you can refer to the textbook link below.

http://socioline.ru/files/5/283/kotler_keller_-_ma…

I need other references also apart from this book.

 

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.