Strategic Marketing at Kaiser Permanente: Competition and Pricing

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (46) page paper in which you:

1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.

2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.

3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.

4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected

  • The pages required doesn’t include source page or the cover page.
  • More information to follow once you are hired.
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