Societal Marketing

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Customers have high expectations about companies and brands they prefer. Stakeholders presume an organization will consider what is best for society when selling its products and services alongside what will benefit earnings.

Today, societal marketing is on the rise as more companies consider the value proposition of their image beyond features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society.

WEEK 1 DISCUSSION POST

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.

The focus of your work will be social responsibility of the chosen company. This is a public relations-style article. Today’s consumers of media want quick, informative, and exciting information. It can be written in 1st or 3rd person.

This post should be 200-300 words in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

• Select one article and critique it. Ask questions or provide advice that will improve it.

2nd Interactive Response:

• Select another article and critique it. Ask questions or provide advice that will improve it.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Module 2 – Background

PROMOTION MANAGEMENT & SWOT ANALYSIS

Discussion

Good-Corp-Bad-Corp Chapter 1 Corporations and their Social Responsibility (PDF)
“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar
http://www.marketingjournal.org/the-social-purpose-of-business-brand-activism-as-a-ceo-imperative-philip-kotler-and-christian-sarkar/

The Functional Benefits of Your Product Only Get You So Far
https://www.entrepreneur.com/article/247603

How to Sell: Value, Benefits, or Features?
https://www.inc.com/geoffrey-james/how-to-sell-value-benefits-or-features.html

Post #1

The Cajun Lifestyle Takes Denver

Contains unread posts

posted Jan 22, 2019 8:20 AM

The Cajun Kitchen is a New Orleans inspired restaurant that represents what we in the south like to call your neighborhood hangout. As a local native of New Orleans it was always important to have a solid landing spot for great food, lively atmosphere, and most importantly people you can rely on to brighten your day. The food alone will energize your taste buds with our homemade seafood gumbo, and fresh gulf seafood shipped daily. We call this from sea to plate, because freshness is key to ensure this is a true New Orleans establishment. The natural feel of The Cajun Kitchen will make you feel right at home and instantly comfortable, while keeping your taste buds engaged with our daily specials from blue Cajun crab cakes to seasonal seasonal Cajun Boils. Community pride is invaluable, and the goal for us to provide the great communities of Denver and the surrounding towns with a place they can rely on to know the food will be great and people will be welcoming. Local musicians will always be welcome to play daily, and our expectations are for Denver to embrace this as their new local neighborhood hangout. I ensure the people of Denver will find The Cajun Kitchen as a place to develop new friendships and put reality on the back burner, while enjoying the Cajun lifestyle I was fortunate enough to grown up in.

Post #2

Hot Digity PSA Mod 2 Week 1

Contains unread posts

posted Jan 22, 2019 9:29 AM

As a new business in our local area I would, first and foremost, like to welcome you to our new location. As a new business, we not only strive to create an enjoyable environment with great food, but to be a pillar of the community. We could look at industry after industry, category after category, and we’d likely find that the functional benefits within those groups are largely the same (Joseph, 2015). As Larry Fink Stated “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society” (Kotler, Sarkar 2028) What Mr. Fink is alluding to is our responsibility as a business, not only to work in the best interest of ourselves, but in the best interest of our customers/community as well. Hot Digity Dang will invest 10% of every sale, in low income community housing projects and welfare organizations in our local area. Furthermore, we will incorporate a “Feed a Friend Friday” initiative that will enable hefty food donations to the local food pantry. We Thank You in Advance and hope to see you soon.

Have a Hot Digity Dang Great Day!!

Roy Alford
Owner, HDD

References

Joseph, J. (2015, June 24) Entrepreneur: The Functional Benefits of Your Product Only Get You So Far. Retrieved From https://www.entrepreneur.com/article/247603

Kotler, P. Sarkar, C. (2018, February 13) The Social Purpose of Business: Brand Activism as a CEO Imperative. Retrieved From http://www.marketingjournal.org/the-social-purpose-of-business-brand-activism-as-a-ceo-imperative-philip-kotler-and-christian-sarkar/

 

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