Buyer Motivation to Improve Management in Martial Arts Industry Summary

Read the following scholarly article:

Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industry

JE Thomas

International Journal of Marketing Studies 9 (2), 1-23

Available at:

In a one to two page summary describe value of market segmentation and identify three potential market segments for martial arts school owners based on the article research.

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