company that failed due to lack of development what practices could they use in the future for success

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Research one company that struggled or failed at a particular endeavor because it did not follow best practices for development and marketing in the global business community. Write a 500 to 750 word essay describing how the company may improve their marketing strategies to be more successful in the future.

Refer to website and PDF file for references but feel free to add more:

https://www.sciencedaily.com/releases/2016/11/1611…

 
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