discussion questions 423

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Answer each individual question with 100 words minimum. No citations required. NOT AN ESSAY. List sources after question answered

  • What are the various methods used to make marketing communications more effective?
  • What has Facebook done well and why haven’t others copied all aspects of their marketing plan?
  • Differentiate between traditional and new media options.
  • Is direct marketing effective? Why or why not? What about interactive marketing?
  • Which form of marketing would you pursue for the launch of a new product? Why? (Support your position)
  • Name a marketing or advertising campaign you believe was successful.
  • What made this campaign successful?
  • Name an unsuccessful advertising campaign. What made this campaign unsuccessful?
  • Why is it important to evaluate communications as they relate to sales effects?
 
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