- Research an article in which a business makes an important strategic decision. Examples could include the release of a new product, purchasing another company, or marketing to a new group of customers.
- Summarize the article that you found.
- Identify which factors of the external environment influenced the company’s decision. Pay close attention to customers, suppliers, competition, technology, sociocultural trends, legislation, and economic trends.
- Explain how you believe these factors impacted the decision.
- Give your opinion on if you believe this was a good choice by the company.