Human computer interaction

Answer the following from Chapter 6.

At present, the drive to use Big Data to define or enhance corporate strategies seems to be a global business trend. State an example of where this data can improve a business, focusing on user interface aspects.
Review the iOS Human Interface Guidelines in the iOS Developer Library at: https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/ (Links to an external site.)Links to an external site. a) select one guideline that makes perfect sense and seems easy to incorporate into a design, and b) select another guideline that is much less clear requiring further explanation or analysis to incorporate into a design.