identify the key macro
There is no partial credit for this assignment; POOR WORK will receive no credit. Please DO NOT email the instructor if you miss the deadline. Submissions over email will not be considered.
For this extra credit assignment, you will need to read the case:
PSA PEUGEOT CITROËN: RE-ENTERING THE UNITED STATES (Click here (Links to an external site.) to purchase the case)
and answer the two questions below; you want to explain your answers thoroughly.
Here are the questions:
- Identify the key macro-environmental factors influencing PSA’s current and future strategy.
- Discuss the attractiveness of the global automotive industry and the U.S. automotive industry
There are no page/word limits for this assignment
Your work must:
- Meet formatting requirements that are shown in the syllabus
- Must have in-text citations if you are using outside sources (APA). Using sources other than the case is optional and not required.
- Be in .pdf format
Submissions that miss ANY of the above criteria will not be considered.
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