Managing a crisis - Public Relations

Based on the attached document (see below), please write a 800 word summary answering the following questions:

• What does proactive planning mean?

• What feedback mechanism would you develop in this situation?

• What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation.

• When do you need a proactive crisis management plan?

• When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

Must be Plagiarism free, please include credible references.

Managing a crisis – Public Relations