Market research

Step 1: RESEARCH

Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:

Identify Provide a link to the article.
Identify which aspects of the article will be helpful as you conduct your SWOT analysis.

Step 2: STRENGTHS

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.

Step 3: WEAKNESSES

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale.

Step 4: OPPORTUNITIES

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale

Step 5: THREATS

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale

Step 6: WHO WILL COME OUT AHEAD?

Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why?

Step 7: REAL_WORLD APPLICATION

Conduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 2-5.