marketing question 115

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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a 3 to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style
 
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