MKT562 Phoenix Week 1 Apple Global Marketing Case Study
Resources: Global Marketing, Ch. 1, Fundamentals of Global Markets Grading Guide
Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.
Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:
- Discussion: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
- Discussion: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
- Include data in your paper to support your analysis.
Cite at least three outside references.
Format your paper consistent with APA guidelines. ( do not use first person and no plagiarism!!)
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