Strategic Thinking Map: Market Analysis

Use the Capstone Project Case Study (attached) to conduct a market analysis. In your market analysis, identify the segments (potential patients, physicians, etc.) and provide a summary of your findings.

Develop a written report of your market analysis. Include a visual diagram of your overall market analysis use of strategic thinking maps ( as a tool to assist with the different facets of the strategic planning process.

The map is to be used as a supplement for your written market analysis.

Your well-written market analysis should meet the following requirements:

  • Be 3-4 pages in length, not including the cover, abstract (optional), or reference pages. References avoid .com websites and not older than 7 years.
  • Utilize headings to organize the content.
  • Include the strategic thinking map in addition to/or as a part of the 3-4 pages of content.
  • Include a minimum of four references with associated in-text citations.
  • Be formatted according APA Requirements
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