chapter 1 discussion topics
Each week, you’ll be participating in a threaded discussion relative to chapter topics. They involve the whole class and deal with questions that come up in your chapter readings. You are required to post twice weekly in each unit discussion. In many cases, I will have multiple topics within each chapter discussion. You are not required to post on each topic to receive credit; you are required to respond and/or comment to one or more of the topics twice. Remember, it is a discussion so you should be responding to each other unless, of course, you begin the discussion on a specific topic. Short responses such as “I agree with John” will not count; nor will short one or two sentence responses. Also, if your response/comment is not original in thinking, you will not receive full credit. In other words, be sure to read other comments before you make your own or you could duplicate someone else’s response therefore reducing the point value for your thread. Those who wait until late Sunday may have a more difficult time with this.
Topic #1: One of the initial points made in the first chapter is that businesses are more and more in public scrutiny due to the availability of social media. Recently, Gillette ran an ad that created quite a bit of controversy by taking on “toxic masculinity”. This isn’t new as more and more brands have taken risks by engaging with cultural activism. Read the following article Link (Links to an external site.) and respond with your assessment of companies communicating about social issues.
Topic #2: Inform the class of a company you feel has been successful at balancing profit and public interest. In other words, consumers are not focused on the company’s profits because the relationship with the consumer is positive for the most part. What is the company doing from a communication standpoint to build and maintain a strong and positive relationship with its customers. Please include support for your reasoning by citing a credible source or other reference. You may even include personal experience with the company/brand.
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