Mini Strategy for Starbucks

Create a 12- to 15-slide Microsoft® PowerPoint® presentation for a Mini-Strategy using the Mini-Strategy Outline.

Note: Students will select a different organization from the one selected in Week 3.

Include the following in your outline:

  • Evaluate the organization’s mission statement, vision statement, and values statement.
  • Discuss the organization’s current goals and objectives.
  • Assess the organization’s current status:
    • Leadership
    • Board members
    • Structure
    • Number of employees
  • Conduct a basic SWOTT analysis and discuss the implications of those results.
  • Report the most recent financial results including annual revenues, annual after tax earnings, and five years of year-end stock prices.
  • Perform competitor analysis.
  • Develop strategic recommendations to the board of directors including rationale.
  • Create a profile of the current CEO including the following:
    • Background and accomplishments
    • Education and educational experiences
    • Length of time in the current position
    • Major career accomplishments
    • Leadership and management styles
    • Vision for the company
    • Innovative accomplishments
 
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