Target Corporation Limited Competitive Strategy And Integrated Marketing

Our Industry is supermarket and my company is Target

There are some details which we have to write in the strategy paper. And I also put our studied content in this term for helping and the sample paper.( Hint: The sample paper focus on their industry but I just need focus on my company which is Target. This whole paper is about my company Target.)

Background and High level Overview (2-3 pages)

—a: Company Chosen(Target); Industry that company is part of…—c: Key differentiation – what makes your company different – today?—e: Your “Vision” for your company’s success in the future…how will it succeed? —- Competitive advantage

Market Industry Analysis (3-4 pages)—b: Competitive analysis (Porter): 1. Who are your current biggest competitor? 2. 5-factor review (or 4 E’s)

Customer Analysis: (2-3 pages)1. Who are your customers today?3.How or will your positioning change in the future?1. How are you priced vs. your competition?c: New products or areas of concentration?

Measurement of your strategy’s future success:(1- page)Examples: Sales, New products, Margins, New markets (geographic?), New customer segments

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